BlastX Weapon Reveal - VALORANT

Account: VALORANT — Riot Games
The ask: Showcase the value of five new NERF-inspired weapon skins.
The concept: Create an in-universe 30s commercial showcasing BlastX, the hottest toy of the holiday season.

My responsibilites: Concept, creative direction, script

Fun fact: We teased the full reveal by including BlastX as a sponsor for the first VALORANT esports tournament. Clever Reddit users spotted the tease and the mysterious sponsor gained traction on unowned channels like Reddit, Twitter, etc.