Trending Memes - Xbox, League of Legends, VALORANT, Call of Duty
Account: Call of Duty: Warzone — Activision, League of Legends & VALORANT — Riot Games, Xbox/Xbox Game Pass — Xbox
The ask: Raise the brand’s cultural footprint with low-lift digital concepts that speak to platform-endemic users.
The concept: Commit to ongoing, early participation in emergent viral meme conversations on Twitter while staying on-brand.
My responsibilities: Concept, creative direction, copy
Fun fact: These are my favorite tweets to work on—these are the opportunities that we really get to participate in the fun of social alongside our community… And if you’d like me to explain the League of Legends feet one to you, then let’s hop on a call.