Xbox EDU TikTok - Xbox
Account: Xbox/Xbox Game Pass — Xbox
The ask: Create brand-appropriate content that appeals to TikTok’s Gen-Z audience.
The concept: An ongoing content series that harnesses the educational power of TikTok to create content that lifts up Xbox’s features that’s still entertaining and digestible.
My responsibilities: Concept, creative direction, script, copy, filming, editing
Fun fact: That’s me in the videos. I even did foley for the “How to clean your controller” video.